Effective Date: 1/12/2024
Merxfy is committed to protecting your personal data and respecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your personal data when you navigate and interact with our website. By using this website, you accept the practices described in this Privacy Policy.

1. Scope of the Privacy Policy
This Privacy Policy applies whenever you browse our website, whether or not you use our services or purchase our products. It outlines how we collect and process personal data in compliance with European Regulation (EU) 2016/679, the General Data Protection Regulation (GDPR).

The processing of personal data is carried out in Italy, ensuring adherence to applicable European laws governing data protection.

2. Data Controller
Merxfy is the data controller of the personal data collected via this website. For questions or to exercise your rights regarding the processing of your personal data, you can contact us at:

Email: [email protected]
Address: CC Group srls, Via San Gregorio 4, Busto Arsizio (VA), Italy

3. Data We Collect
We collect and process personal data strictly necessary for the following purposes:

  • Identity and contact details: Name, email address, phone number, billing and shipping address.
  • Transaction data: Payment information, order details.
  • Technical data: IP address, browser type, device information, and browsing history.
  • Preferences: Information about your interests and behaviors for personalized experiences.

We strive to minimize the collection of personal data, using anonymized data or data that identifies users only when strictly necessary.

4. Legal Basis for Processing
We process your data based on the following legal grounds:

  • Performance of a contract: To manage, conclude, and execute commercial transactions.
  • Consent: For communication purposes, including profiling and marketing activities.
  • Legal obligations: To comply with applicable laws and regulations.

5. Purpose of Data Processing
Your personal data is processed for the following purposes:

  • To process orders and deliver products or services.
  • To communicate updates, promotions, or commercial messages (with your consent).
  • To provide a personalized experience through profiling and analysis of preferences (with your consent).
  • To ensure the security and functionality of the website.
  • To fulfill legal and regulatory obligations.

6. Data Retention
We retain your data only for as long as necessary to fulfill the purposes for which it was collected or as required by law. When data is no longer required, it is securely deleted or anonymized.

7. Data Security
We implement robust technical and organizational measures to safeguard your personal data against unauthorized access, alteration, disclosure, or destruction. These measures include encrypted data transmission and restricted access protocols.

8. Data Sharing
Merxfy does not sell or rent personal data to third parties. However, we may share your data with:

Trusted third-party service providers for payment processing, order fulfillment, and analytics.
Authorities or law enforcement upon legal request or to comply with obligations.
Third-party service providers are contractually obligated to protect your data and process it only as instructed.

9. Your Rights
Under GDPR, you have the right to:

  • Access: Obtain a copy of your personal data.
  • Rectify: Correct any inaccurate or incomplete data.
  • Erase: Request deletion of your data under certain conditions.
  • Restrict processing: Limit how your data is used in specific situations.
  • Data portability: Receive your data in a machine-readable format.
  • Withdraw consent: Revoke your consent at any time for processing based on your consent.
  • To exercise these rights, contact us at [Insert Email Address].

10. Cookies and Tracking Technologies
For details on how we use cookies and tracking technologies, refer to our Cookie Policy.

11. Changes to This Privacy Policy
We reserve the right to update this Privacy Policy at any time. Any changes will be posted on this page with an updated effective date.

For further information or inquiries, please contact us via email at [email protected]